Lattafa Ser Hubbee EDP 100ml
Opens bright and a little sharp - sweet almond, orange and a green floral edge - then softens into a jasmine and peony bouquet. The drydown is the best part: warm vanilla and clean musk, cosy and lightly powdery, sitting close to the skin.
About Lattafa: Lattafa is Dubai's biggest perfume success story — its roots go back to the 1980s, and it grew into a global name known for rich, long-lasting fragrances at honest prices. Hits like Khamrah and Asad have won it millions of fans far beyond the Middle East.
The notes
Fragrance family
Floral
Built around flowers — rose, jasmine, tuberose, muguet. Ranges from soft and powdery to lush and heady. The classic feminine backbone, though many modern florals are unisex.
How it performs
Based on community reviews and independent fragrance reviewers, as of July 2026.
Watch a review
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Full description
Lattafa Ser Hubbee EDP – A Sweet Floral Secret for Her
Lattafa Ser Hubbee is a warm, feminine Eau de Parfum that wears its meaning – 'secret of my love' – right on the box. Launched in 2022, this floral-oriental opens with an almost gourmand brightness of almond, orange and dewy cyclamen, then blooms into a full bouquet of jasmine, peony and amaryllis. As it settles, vanilla and soft musk take over, leaving a cosy, lightly powdery trail that stays close to the skin.
Fragrance Notes
- Top: Cyclamen, Almond, Orange
- Heart: Jasmine, Peony, Amaryllis
- Base: Vanilla, Musk
How It Wears
As an Eau de Parfum, Ser Hubbee gives moderate projection and roughly six to eight hours of wear, with the vanilla-musk base lingering longest. It leans towards evenings and cooler moments, so in Sri Lanka's heat it comes into its own after sunset or in air-conditioning – think date nights, dinners and dressier occasions where a sweet, mysterious signature belongs.
Details
100ml Eau de Parfum – For women – Floral oriental – By Lattafa, Dubai